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THE UNSTANDARD
WILDLY CRAFTED SPIRITS
WILDLY CRAFTED WINES
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WILLIE MOFFETT
Brand Manager CA
williemoffett@byquest.com
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THE UNPACK
Protected: THE VALUE OF WINNING PACKAGING AWARDS
PREPARED FOR ONLINE SALES? HERE’S A LOOK AT WHAT BRANDS NEED TO BE READY FOR THE “VIRTUAL SHELF”.
THE MOTHER OF INVENTION IS A TIMELINE. STICK TO A TIMELINE. BUT BE NIMBLE. AND BE FLEXIBLE.
FINALLY, CRAFT BOTTLES BEFITTING CRAFT WINES.
NEW STANDARDIZED GLOBAL BOTTLE SIZE: 700ML BOTTLES ARE ALLOWED FOR SPIRITS TO SELL IN THE USA.
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