Protected: THE VALUE OF WINNING PACKAGING AWARDS
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PREPARED FOR ONLINE SALES? HERE’S A LOOK AT WHAT BRANDS NEED TO BE READY FOR THE “VIRTUAL SHELF”.
As you and your brand contemplate direct sales to end users, here’s some timely advice in our latest edition of THE UNPACK® on being ready to promote your brand and package in the DIGITAL REALM.
We put a spot light on one of our favorite’s right now: Parlor Cay and Chad Michael Studio as the creative agency behind the brand. It’s a quick read and keep on unpacking!
THE MOTHER OF INVENTION IS A TIMELINE. STICK TO A TIMELINE. BUT BE NIMBLE. AND BE FLEXIBLE.
There’s a saying in business that if you want to get something done, you better give it to someone who’s busy. The idea is that humans, for better or worse, often perform better under the pressures that come with being busy or living under a timeline.
FINALLY, CRAFT BOTTLES BEFITTING CRAFT WINES.
Historically, unique bottle solutions have only been a focus in the distilled spirits side of our business. Many wineries have chosen to use the more traditional and established wine bottle, due in part to the lack of alternatives within the wine space. This leaves the label as the only differentiating factor between brands, which means there’s no overt visual cue for the consumer that the wine is distinctly unique from others on the market. This is…
NEW STANDARDIZED GLOBAL BOTTLE SIZE: 700ML BOTTLES ARE ALLOWED FOR SPIRITS TO SELL IN THE USA.
Just a few weeks ago, the TTB announced several changes for the permitted bottle sizes allowed in the United States. Most notably was the inclusion of the 700ml bottle. And no, for everyone reading this in the US, that isn’t a typo. In addition to the current US standard 750ml bottle, the 700ml format is now also an acceptable retail size. While 750ml bottles are the standard for wine bottles across the world, outside of the…
STRONG CREATIVE CONCEPT OVERCOMES STANDARD BOTTLE FORMS
What does it take for a brand to stand out? There’s not one specific factor that determines a brand’s success, but there are common assumptions about what makes a brand successful. A question we receive from many ByQuest clients is around the bottle shape itself and a desire to re-engineer the bottle from the ground up for something special and unique. After all, some of the biggest brands in the world have their own, one of…