WE'VE COLLABORATED WITH HUNDREDS OF BRANDS TO HELP THEM CREATE A STRONG ON-SHELF PRESENCE AND MORE EMOTIONALLY CONNECT WITH CONSUMERS
The package inspiration for TAH started with the question, “When you’re living an adventurous life, what do you reach for to quench your thirst?” The answer: A canteen, of course. Hence, this custom molded glass designed to resemble the classic shape of a canteen. Dreamt up and crafted by two brothers and their wives, this unique bourbon hails from Grapevine, Texas.
KIRK & SWEENEY
Originally launched in a standard mold, this super-premium Dominican rum wanted to find a proprietary bottle profile to strengthen its original creative concept. Named after a 1920's era rum-running ship that smuggled loot from the Caribbean to New England, the rum featured smuggling routes and compass point on its bottle. Given that, we highlighted that story by developing a uniquely round bottle symbolic of a globe and navigation.
Every aspect of this special edition was designed to convey the tequila’s ultra-premium positioning and limited quantities. Highlights include the handmade crystal bottle and stopper, along with a textured metal neck-label, providing instant affirmation of its superiority every time it’s picked up.
In order to meet an aggressive go-to-market launch of just six weeks, we closely collaborated with the founders. This involved creative lock-down, glass procurement, securing a natural wood stopper, and executing a complicated decorating technique, all in an unheard of timeline. The results are looking good, as this direct-to-consumer, low alcohol beverage is catching fire.
Big brand, big volume, high-speed bottling and rapid growth mean we had to be able to scale up while maintaining the quality for which 19 crimes is known. We were able to keep pace with these meteoric production demands by using a proprietary technique called Q-Frost, which keeps the brand looking pristine throughout bottling, in transit and on shelf.