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HOW TO CHANGE WITH THE CHANGING TIMES

Last month ByQuest, the Brand Package Realization company, had the pleasure of hosting the concluding “Virtual Toast” for the Public Policy Conference, sponsored by the Distilled Spirits Council of the United States (DISCUS – https://www.distilledspirits.org) and American Craft Spirits Association (ACSA – https://americancraftspirits.org). The focus was simple: how can we band together and support the craft spirits producers, and how can they support themselves while the impact of shutdowns continue? The discussion centered around the reality facing craft distillers and…

BUILDING COALITIONS: CRAFT DISTILLERIES DURING COVID-19

Start. Stop. Start again, more cautiously. Stop again.  Here we are— summer is over, seven months into the new pandemic economy, and we’re all hoping for a return to “normalcy” in the not-too-distant future.  The Unpack is all about starting a conversation and shining a spotlight on topics we face in the wine and spirits industry. So, let us know what you think about this topic. ByQuest recently hosted a virtual cocktail hour #5pmclink as part…

WHAT COMES AFTER COVID-19 FOR CRAFT BRANDS?

Back to Business… as Unusual. Craft and Artisan Brands in stress; needing our support and inspiration right now. As SIP (Shelter-In-Place) behavior is lifted across the country, what can we do to resuscitate the craft market? Some people say that the decade’s long run of new craft distilleries (growing in numbers and share of market) has been dealt a death-blow because of Covid-19. Survival and ultimately their success will be born from a new set of…

WHAT COMES AFTER COVID-19 FOR BIG BRANDS?

Back to Business… as Unusual. Big Spirits Brands Adapting. Some people are saying the post Covid-19 world will have at least 20% fewer businesses. Most agree that this pandemic will result in radical changes in how we conduct business, for sure. Survival and, ultimately, success for spirit brands will be determined by a new set of behaviors that include nimbleness, ingenuity and flexibility.  Many of the big spirits brands have already demonstrated significant and urgent responses…

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