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PLACE YOUR BRAND IN-SITUATION FOR A POWERFUL FIRST IMPRESSION.

Producers have traditionally focused on winning shelf space and then maintaining that hard earned retail real estate. Of course business has been anything but traditional since March 2020, and the competition for retail shelves skyrocketed with on-premise businesses either operating at reduced capacity or entirely closing. While this has strengthened the position of off-premise accounts, as online grocery sales climb to historic levels in the US, the coveted eye-level placement might not have the same purchasing...

WELCOME TO THE UNPACK

Welcome to the first edition of The Unpack™, a new platform designed to jumpstart conversations by unpacking the latest issues, trends and changes that brand and packaging professionals are facing every day. The Unpack subjects and participants will share a common thread– we all recognize and appreciate how the tangible and intangible value of brands and how the packaging that we see and touch is the physical expression of the brand.  As we kick off The…

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