fbpx
By using our website, you agree to the use of our cookies.
By using our website, you agree to the use of our cookies.

PREPARED FOR ONLINE SALES? HERE’S A LOOK AT WHAT BRANDS NEED TO BE READY FOR THE “VIRTUAL SHELF”.

As you and your brand contemplate direct sales to end users, here’s some timely advice in our latest edition of THE UNPACK® on being ready to promote your brand and package in the DIGITAL REALM.

We put a spot light on one of our favorite’s right now: Parlor Cay and Chad Michael Studio as the creative agency behind the brand. It’s a quick read and keep on unpacking!

FINALLY, CRAFT BOTTLES BEFITTING CRAFT WINES.

Historically, unique bottle solutions have only been a focus in the distilled spirits side of our business. Many wineries have chosen to use the more traditional and established wine bottle, due in part to the lack of alternatives within the wine space. This leaves the label as the only differentiating factor between brands, which means there’s no overt visual cue for the consumer that the wine is distinctly unique from others on the market. This is…

NEW STANDARDIZED GLOBAL BOTTLE SIZE: 700ML BOTTLES ARE ALLOWED FOR SPIRITS TO SELL IN THE USA.

Just a few weeks ago, the TTB announced several changes for the permitted bottle sizes allowed in the United States. Most notably was the inclusion of the 700ml bottle. And no, for everyone reading this in the US, that isn’t a typo. In addition to the current US standard 750ml bottle, the 700ml format is now also an acceptable retail size. While 750ml bottles are the standard for wine bottles across the world, outside of the…

STRONG CREATIVE CONCEPT OVERCOMES STANDARD BOTTLE FORMS

 What does it take for a brand to stand out? There’s not one specific factor that determines a brand’s success, but there are common assumptions about what makes a brand successful. A question we receive from many ByQuest clients is around the bottle shape itself and a desire to re-engineer the bottle from the ground up for something special and unique. After all, some of the biggest brands in the world have their own, one of…

HOW MUCH SHOULD I BUDGET FOR MY BRAND PACKAGING?

With 2021 already off to an abnormal start, our focus today is on a question that’s stayed consistent with our customer: “What should I spend on my brand packaging?” This edition of THE UNPACK shines a spotlight on what ByQuest offers: Unique packaging and brand storytelling at any budget level and retail price point. When we have early discussions around a brand’s packaging, ByQuest can find the right solution within your budget to help the brand…

PLACE YOUR BRAND IN-SITUATION FOR A POWERFUL FIRST IMPRESSION.

Producers have traditionally focused on winning shelf space and then maintaining that hard earned retail real estate. Of course business has been anything but traditional since March 2020, and the competition for retail shelves skyrocketed with on-premise businesses either operating at reduced capacity or entirely closing. While this has strengthened the position of off-premise accounts, as online grocery sales climb to historic levels in the US, the coveted eye-level placement might not have the same purchasing...

HOW TO CHANGE WITH THE CHANGING TIMES

Last month ByQuest, the Brand Package Realization company, had the pleasure of hosting the concluding “Virtual Toast” for the Public Policy Conference, sponsored by the Distilled Spirits Council of the United States (DISCUS – https://www.distilledspirits.org) and American Craft Spirits Association (ACSA – https://americancraftspirits.org). The focus was simple: how can we band together and support the craft spirits producers, and how can they support themselves while the impact of shutdowns continue? The discussion centered around the reality facing craft distillers and…